Bachelor of Science in Business Administration - Marketing
Students with a broad interest in business and management activities and operating problems would profit from the Bachelor of Science in Business Administration degree program. The program builds upon knowledge of the functional, environmental, behavioral, and legal aspects of business and provides analytical and conceptual tools for analyzing complicated problems. It prepares the student for business and managerial responsibilities and decision making. The large number of elective hours allows the student to tailor a program to his or her individual educational objectives. Students must complete a concentration of electives in one of the following areas:
- operations and supply chain management,
- information technology management,
- leading and managing human capital,
- strategy and innovation, and
- general management.
The new BS Business Administration degree replaces the BS Management degree previously offered by the College of Business. Starting summer 2011, all new freshmen and transfer students will be admitted to the B.S. Business Administration (BSBA) degree as the B.S. Management (BSM) degree will no longer be offered to new students. Current Tech students who submit change of major forms to join the College of Business after January 17, 2011 will have the BSBA degree, as the BSM degree will no longer be available to new change of major students. Current BSM students can change their majors to BSBA, but are not required to change majors.
Change of Major Policy
The College of Business requires a 2.3 cumulative GPA for any non-College of Business students requesting a change of major to Business Administration if the student has completed sixty credits (junior standing) or more. There is no GPA requirement for freshmen and sophomores (less than sixty credits) requesting a major change. This policy was approved by the College of Business faculty in April 2007. All students seeking a major change to Business Administration must attend a "change of major" meeting. Contact the College of Business Undergraduate Program Office for dates and times of upcoming meetings.
Current Georgia Tech students who submit change of major forms to join the College of Business after January 17, 2011 will have the BS Business Administration degree, as the BS Management degree will no longer be available to new change of major students. Students who submit change of major forms before January 17, 2011 will have the BS Management degree. BS Management students may choose to stay in the BSM degree or may change into the BSBA degree. Once a student changes majors to BSBA, he or she cannot return to the BSM degree.
The BSBA and BSM degrees have different degree requirements. Students joining the BSBA degree must complete all BSBA degree requirements, including one of the newly approved management concentrations and several other courses not currently required of all BSM students. Current BSM students MUST attend a change of major meeting to change their majors to BSBA so they understand the requirements of the new degree which are different than the BSM requirements.
Current BSM students who decide to continue pursuing the BSM degree should review previous Georgia Tech catalogs and the College of Business website to see the BSM requirements.
|APPH 1040||Scientific Foundations of Health||2|
|or APPH 1050||The Science of Physical Activity and Health|
|Core A - Essential Skills|
|ENGL 1101||English Composition I||3|
|ENGL 1102||English Composition II||3|
|Core B - Institutional Options|
|MATH 1552||Integral Calculus||4|
|or MATH 1712||Mathematics for Management II|
|CS 1301||Introduction to Computing||3|
|or CS 1315||Introduction to Media Computation|
|Core C - Humanities|
|Core D - Science, Math, & Technology|
& MATH 1553
and Introduction to Linear Algebra
|or MATH 1711||Finite Mathematics|
|Core E - Social Sciences|
|Select one of the following:||3|
|The United States to 1877|
|The United States since 1877|
|American Government in Comparative Perspective|
|Government of the United States|
|American Constitutional Issues|
|ECON 2105||Principles of Macroeconomics||3|
|ECON 2106||Principles of Microeconomics||3|
|Core F - Courses Related to Major|
|ACCT 2101||Accounting I: Financial Accounting||3|
|ACCT 2102||Accounting II: Managerial Accounting||3|
|MGT 2106||Legal, Social, Ethical Aspects of Business||3|
|MGT 2200||Management Applications of Information Technology||3|
|MGT 2250||Management Statistics||3|
|MGT 2255||Quantitative Analysis for Business||3|
|LMC 3403||Technical Communication, Theory and Practice||3|
|MGT 3062||Financial Management||3|
|MGT 3101||Organizational Behavior||3|
|MGT 3102||Managing Human Resources within a Regulatory Environment||3|
|MGT 3300||Marketing Management I,Marketing I||3|
|MGT 3501||Operations Management I,Operations Management||3|
|MGT 3599||Career Development Workshop||1|
|MGT 3660||International Business||3|
|MGT 3659||Foundations of Strategy||3|
|MGT 3310||Marketing Research: Qualitative Aspects 3||3|
|Select five of the following: 1,3,5||15|
|Personal Selling and Sales Management|
|Strategic Brand Management|
|Advertising & Promotion: Integrated Marketing Communications|
|Special Topics in Industrial Management|
|Non-MGT Electives 2||6|
|Free Electives 4||10|
|Total Credit Hours||122|
Pass-fail only allowed for Free Electives.
MGT 4803 must have title of Pricing Strategy & Analytics or Marketing Practicum
Any courses except for MGT or ACCT.
Minimum grade of C required.
Maximum 3 credit hours of internship; Maximum 9 credit hours of undergraduate research; Maximum 3 credit hours of Special Problems/Independent Study.
Consult your Academic Advisor for approval to use one Special Problems MGT 4910 course (3 credit hours) for a concentration elective. Course must be taught by a College of Business Marketing faculty member.
Scheller College of Business recommends students complete MGT 4058. It can be used to fulfill free elective requirements.
The International Plan degree option is available to all College of Business undergraduate students. This option has been specifically designed to increase the international competence of our students through foreign language instruction, selected international courses, overseas residential experience, and a capstone, culminating course. This international competence is characterized by a graduate's ability to communicate in a second world language, discuss substantively the major international socioeconomic processes, assimilate into foreign lifestyles and work environments, and communicate with confidence the specifics of management and business in a global context. Given the ever-increasing pace of globalization of business, this option should help students prepare for the business world of the future. All College of Business students should seek advising through the College of Business Undergraduate Programs Office.