Bachelor of Science in Business Administration - Marketing

Students with a broad interest in business and management activities and operating problems would profit from the Bachelor of Science in Business Administration degree program. The program builds upon knowledge of the functional, environmental, behavioral, and legal aspects of business and provides analytical and conceptual tools for analyzing complicated problems. It prepares the student for business and managerial responsibilities and decision making. The large number of elective hours allows the student to tailor a program to his or her individual educational objectives. Students must complete a concentration of electives in one of the following areas:

  • finance,
  • accounting,
  • marketing,
  • operations and supply chain management,
  • information technology management,
  • leading and managing human capital,
  • strategy and innovation, and
  • general management.

The new BS Business Administration degree replaces the BS Management degree previously offered by the College of Business. Starting summer 2011, all new freshmen and transfer students will be admitted to the B.S. Business Administration (BSBA) degree as the B.S. Management (BSM) degree will no longer be offered to new students. Current Tech students who submit change of major forms to join the College of Business after January 17, 2011 will have the BSBA degree, as the BSM degree will no longer be available to new change of major students. Current BSM students can change their majors to BSBA, but are not required to change majors.

Change of Major Policy

The College of Business requires a 2.3 cumulative GPA for any non-College of Business students requesting a change of major to Business Administration if the student has completed sixty credits (junior standing) or more. There is no GPA requirement for freshmen and sophomores (less than sixty credits) requesting a major change. This policy was approved by the College of Business faculty in April 2007. All students seeking a major change to Business Administration must attend a "change of major" meeting. Contact the College of Business Undergraduate Program Office for dates and times of upcoming meetings.

Current Georgia Tech students who submit change of major forms to join the College of Business after January 17, 2011 will have the BS Business Administration degree, as the BS Management degree will no longer be available to new change of major students. Students who submit change of major forms before January 17, 2011 will have the BS Management degree. BS Management students may choose to stay in the BSM degree or may change into the BSBA degree. Once a student changes majors to BSBA, he or she cannot return to the BSM degree.

The BSBA and BSM degrees have different degree requirements. Students joining the BSBA degree must complete all BSBA degree requirements, including one of the newly approved management concentrations and several other courses not currently required of all BSM students. Current BSM students MUST attend a change of major meeting to change their majors to BSBA so they understand the requirements of the new degree which are different than the BSM requirements.

Current BSM students who decide to continue pursuing the BSM degree should review previous Georgia Tech catalogs and the College of Business website to see the BSM requirements.

Wellness
APPH 1040Scientific Foundations of Health2
or APPH 1050 The Science of Physical Activity and Health
Core A - Essential Skills
ENGL 1101English Composition I3
ENGL 1102English Composition II3
Core B - Institutional Options
MATH 1552Integral Calculus4
or MATH 1712 Mathematics for Management II
CS 1301Introduction to Computing3
or CS 1315 Introduction to Media Computation
Core C - Humanities
Any HUM 6
Core D - Science, Math, & Technology
Lab Science 4
Lab Science4
MATH 1551
MATH 1553
Differential Calculus
and Introduction to Linear Algebra
4
or MATH 1711 Finite Mathematics
Core E - Social Sciences
Select one of the following:3
The United States to 1877
The United States since 1877
American Government in Comparative Perspective
Government of the United States
American Constitutional Issues
ECON 2105Principles of Macroeconomics3
ECON 2106Principles of Microeconomics3
Any SS 3
Core F - Courses Related to Major
ACCT 2101Accounting I: Financial Accounting3
ACCT 2102Accounting II: Managerial Accounting3
MGT 2106Legal, Social, Ethical Aspects of Business3
MGT 2200Management Applications of Information Technology 3
MGT 2250Management Statistics3
MGT 2255Quantitative Analysis for Business3
Major Requirements
LMC 3403Technical Communication, Theory and Practice3
MGT 3062Financial Management3
MGT 3101Organizational Behavior3
MGT 3102Managing Human Resources within a Regulatory Environment3
MGT 3300Marketing Management I,Marketing I3
MGT 3501Operations Management I,Operations Management3
MGT 3599Career Development Workshop 1
MGT 3660International Business 3
MGT 3659Foundations of Strategy3
Marketing Concentration
MGT 3310Marketing Research: Qualitative Aspects 33
Select five of the following: 1,3,515
Personal Selling and Sales Management
Strategic Brand Management
Advertising & Promotion: Integrated Marketing Communications
Services Marketing
Digital Marketing
Consumer Behavior
International Marketing
Special Topics in Industrial Management
Non-MGT Electives
Non-MGT Electives 26
Free Electives
Free Electives 410
Total Credit Hours122

Pass-fail only allowed for Free Electives.

1

MGT 4803 must have title of Pricing Strategy & Analytics or Marketing Practicum

2

Any courses except for MGT or ACCT.

3

Minimum grade of C required.

4

Maximum 3 credit hours of internship; Maximum 9 credit hours of undergraduate research; Maximum 3 credit hours of Special Problems/Independent Study.

5

Consult your Academic Advisor for approval to use one Special Problems MGT 4910 course (3 credit hours) for a concentration elective. Course must be taught by a College of Business Marketing faculty member.

6

Scheller College of Business recommends students complete MGT 4058. It can be used to fulfill free elective requirements.

International Plan

The International Plan degree option is available to all College of Business undergraduate students. This option has been specifically designed to increase the international competence of our students through foreign language instruction, selected international courses, overseas residential experience, and a capstone, culminating course. This international competence is characterized by a graduate's ability to communicate in a second world language, discuss substantively the major international socioeconomic processes, assimilate into foreign lifestyles and work environments, and communicate with confidence the specifics of management and business in a global context. Given the ever-increasing pace of globalization of business, this option should help students prepare for the business world of the future. All College of Business students should seek advising through the College of Business Undergraduate Programs Office.