Undergraduate Embedded Certificate in Marketing
Marketing is the activity of business that is primarily responsible for developing the sales revenue of the firm. As such, marketing is concerned with developing new products and services and improving the existing offering to develop a steady and profitable sales stream. There are many supporting activities that have an impact on sales, including personal selling and promotion and developing good trade relationships for which marketing is responsible. The marketing of technology-based products is growing in importance along with international aspects of marketing, and these subjects are addressed.
Program of Study
The Scheller College of Business offers a Certificate in Marketing to both Business Administration and Non-business administration majors.
To qualify for the Marketing Certificate, students must earn at least a "C" in MGT 3300, and must earn a "B" average in MGT 3310 or MGT 4312 and the three electives.
| Code | Title | Credit Hours |
|---|---|---|
| Pre-requisite before completing certificate: | ||
| MGT 3300 | Marketing Management I 1 | 3 |
| Select one (1) course from the following (Group A): 1,2 | 3 | |
| Marketing Research: Analytics | ||
| Marketing Research: Tools and Design | ||
| Select three (3) from the following (Group B): 1,2 | 9 | |
| Pricing Strategy and Analytics | ||
| Social Media Marketing | ||
| Product Planning | ||
| Personal Selling and Sales Management | ||
| Strategic Brand Management | ||
| Strategic Marketing | ||
| Advertising & Promotion: Integrated Marketing Communications | ||
| Services Marketing | ||
| Digital Marketing | ||
| Understanding Markets with Data Science | ||
| Consumer Behavior | ||
| Database and CRM Strategy | ||
| International Marketing | ||
| Marketing Practicum | ||
| Special Topics in Management (Sustainable Marketing) | ||
| Special Topics in Management (Startup Lab) | ||
| Special Problems 3 | ||
| Total Credit Hours | 15 | |
- 1
Must complete with a 'C' grade or higher
- 2
Must earn a 'B' average in MGT 3310 or MGT 4312 and three electives
- 3
Consult your Academic Advisor for approval to use one Special Problems MGT 4910 course (3 credit hours) for a certificate elective. Course must be taught by a College of Business Marketing faculty member.