Undergraduate Embedded Certificate in Marketing

Marketing is the activity of business that is primarily responsible for developing the sales revenue of the firm. As such, marketing is concerned with developing new products and services and improving the existing offering to develop a steady and profitable sales stream. There are many supporting activities that have an impact on sales, including personal selling and promotion and developing good trade relationships for which marketing is responsible. The marketing of technology-based products is growing in importance along with international aspects of marketing, and these subjects are addressed.

Program of Study

The Scheller College of Business offers a Certificate in Marketing to both Business Administration and Non-business administration majors. 

To qualify for the Marketing Certificate, students must earn at least a "C" in MGT 3300, and must earn a "B" average in MGT 3310 or MGT 4312 and the three electives.

Pre-requisite before completing certificate:
MGT 3300Marketing Management I 13
Select one (1) course from the following (Group A): 1,23
Marketing Research: Analytics
Marketing Research: Tools and Design
Select three (3) from the following (Group B): 1,29
Pricing Strategy and Analytics
Social Media Marketing
Product Planning
Personal Selling and Sales Management
Strategic Brand Management
Strategic Marketing
Advertising & Promotion: Integrated Marketing Communications
Services Marketing
Digital Marketing
Understanding Markets with Data Science
Consumer Behavior
Database and CRM Strategy
International Marketing
Marketing Practicum
Special Topics in Management (Sustainable Marketing)
Special Topics in Management (Startup Lab)
Special Problems 3
Total Credit Hours15

Must complete with a 'C' grade or higher


Must earn a 'B' average in MGT 3310 or MGT 4312 and three electives


Consult your Academic Advisor for approval to use one Special Problems MGT 4910 course (3 credit hours) for a certificate elective. Course must be taught by a College of Business Marketing faculty member.