Undergraduate Embedded Certificate in Marketing
Marketing is the activity of business that is primarily responsible for developing the sales revenue of the firm. As such, marketing is concerned with developing new products and services and improving the existing offering to develop a steady and profitable sales stream. There are many supporting activities that have an impact on sales, including personal selling and promotion and developing good trade relationships for which marketing is responsible. The marketing of technology-based products is growing in importance along with international aspects of marketing, and these subjects are addressed.
Program of Study
The Scheller College of Business offers a Certificate in Marketing to both Business Administration and Non-business administration majors.
To qualify for the Marketing Certificate, students must earn at least a "C" in MGT 3300, and must earn a "B" average in MGT 3310 and the three electives.
Any elective course taught by Marketing faculty in the CoM will count toward the Marketing Certificate.
Up to 6 credit hours of special topics (MGT 4803) courses can count toward any one certificate. Credit for Special Topics (MGT 4803) instances of courses will not be awarded duplicate credit if permanent course listing is also completed.
| Code | Title | Credit Hours |
|---|---|---|
| Required courses (Group A): | ||
| MGT 3300 | Marketing Management I 1 | 3 |
| MGT 3310 | Marketing Research: Qualitative Aspects 2 | 3 |
| Select three (3) from the following (Group B): 2 | 9 | |
| Product Planning | ||
| Pricing Strategy and Analytics | ||
| Social Media Marketing | ||
| Personal Selling and Sales Management | ||
| Strategic Brand Management | ||
| Business-to-Business Marketing | ||
| Strategic Marketing | ||
| Advertising & Promotion: Integrated Marketing Communications | ||
| Services Marketing | ||
| Digital Marketing | ||
| Consumer Behavior | ||
| Database and CRM Strategy | ||
| International Marketing | ||
| Marketing Practicum | ||
MGT 4803 | Advanced Topics in Marketing | |
MGT 4803 | Designing for Shared Value | |
MGT 4803 | Sales Marketing | |
MGT 4803 | Sustainable Marketing | |
MGT 4803 | Understanding Markets with Data Science | |
| Special Problems | ||
| Total Credit Hours | 15 | |
| 1 | Must complete with a 'C' grade or higher |
| 2 | Must earn a 'B' average in MGT 3310 and three electives |