Bachelor of Science in Business Administration - Marketing

Wellness Requirement
APPH 1040Scientific Foundations of Health2
or APPH 1050 The Science of Physical Activity and Health
or APPH 1060 Flourishing: Strategies for Well-being and Resilience
Institutional Priority
CS 1301Introduction to Computing3
or CS 1315 Introduction to Media Computation
Mathematics and Quantitative Skills
MATH 1552Integral Calculus4
or MATH 1712 Survey of Calculus
Political Science and U.S. History
HIST 2111The United States to 18773
or HIST 2112 The United States since 1877
or INTA 1200 American Government in Comparative Perspective
or POL 1101 Government of the United States
or PUBP 3000 American Constitutional Issues
Arts, Humanities, and Ethics
Any HUM 6
Communicating in Writing
ENGL 1101English Composition I3
ENGL 1102English Composition II3
Technology, Mathematics, and Sciences
Lab Science 4
Lab Science4
MATH 1551
MATH 1553
Differential Calculus
and Introduction to Linear Algebra
or MATH 1711 Finite Mathematics
Social Sciences
ECON 2105Principles of Macroeconomics3
ECON 2106Principles of Microeconomics3
Any SS3
Field of Study
ACCT 2101Accounting I: Financial Accounting3
ACCT 2102Accounting II: Managerial Accounting3
MGT 2106Legal, Social, Ethical Aspects of Business3
MGT 2210Information Systems and Digital Transformation3
MGT 2250Management Statistics3
MGT 2255Quantitative Analysis for Business3
Major Requirements
LMC 3403Technical Communication, Theory and Practice3
MGT 3062Financial Management3
MGT 3101Organizational Behavior3
MGT 3102Managing Human Resources within a Regulatory Environment3
MGT 3300Marketing Management I3
MGT 3501Operations Management3
MGT 3599Career Development Workshop 1
MGT 3660International Business 3
MGT 3659Foundations of Strategy3
Marketing Concentration
Select three of the following (Group A): 19
Marketing Research: Analytics
Digital Marketing
Marketing Research: Tools and Design
Marketing Practicum
Concentration Electives 1,2,3,4
Group B:9
Pricing Strategy and Analytics
Social Media Marketing
Product Planning
Personal Selling and Sales Management
Strategic Brand Management
Advertising & Promotion: Integrated Marketing Communications
Services Marketing
Understanding Markets with Data Science
Consumer Behavior
Database and CRM Strategy
International Marketing
Special Topics in Management
Group C:
Managing Product, Service & Technology Development
Business Analytics
Revenue Analytics
Non-MGT Electives
Non-MGT Electives 56
Free Electives
Free Electives 610
Total Credit Hours122

Pass-fail only allowed for Free Electives.


C-minimum required


MGT 4803 must have title of Sustainable Marketing


Students must select one of two options: (1) they may select 9 credit hours of coursework from Group B or (2) select 6 credit hours of coursework from Group B and 3 credit hours of coursework from Group C


Students may apply unused Group A elective courses toward Group B electives


Any courses except for MGT or ACCT


Maximum 3 credit hours of internship; Maximum 9 credit hours of undergraduate research; Maximum 3 credit hours  of Special Problems/Independent Study