Bachelor of Science in Business Administration - Marketing

APPH 1040Scientific Foundations of Health2
or APPH 1050 The Science of Physical Activity and Health
or APPH 1060 Flourishing: Strategies for Well-being and Resilience
Core A - Essential Skills
ENGL 1101English Composition I3
ENGL 1102English Composition II3
Core B - Institutional Options
MATH 1552Integral Calculus4
or MATH 1712 Survey of Calculus
CS 1301Introduction to Computing3
or CS 1315 Introduction to Media Computation
Core C - Humanities
Any HUM 6
Core D - Science, Math, & Technology
Lab Science 4
Lab Science4
MATH 1551
MATH 1553
Differential Calculus
and Introduction to Linear Algebra
or MATH 1711 Finite Mathematics
Core E - Social Sciences
Select one of the following:3
The United States to 1877
The United States since 1877
American Government in Comparative Perspective
Government of the United States
American Constitutional Issues
ECON 2105Principles of Macroeconomics3
ECON 2106Principles of Microeconomics3
Any SS3
Core F - Courses Related to Major
ACCT 2101Accounting I: Financial Accounting3
ACCT 2102Accounting II: Managerial Accounting3
MGT 2106Legal, Social, Ethical Aspects of Business3
MGT 2210Information Systems and Digital Transformation3
MGT 2250Management Statistics3
MGT 2255Quantitative Analysis for Business3
Major Requirements
LMC 3403Technical Communication, Theory and Practice3
MGT 3062Financial Management3
MGT 3101Organizational Behavior3
MGT 3102Managing Human Resources within a Regulatory Environment3
MGT 3300Marketing Management I3
MGT 3501Operations Management3
MGT 3599Career Development Workshop 1
MGT 3660International Business 3
MGT 3659Foundations of Strategy3
Marketing Concentration
Select three of the following (Group A): 1,29
Marketing Research: Analytics
Digital Marketing
Marketing Practicum
Special Topics in Management
Concentration Electives 1,3,4,5
Group B:9
Pricing Strategy and Analytics
Social Media Marketing
Product Planning
Personal Selling and Sales Management
Strategic Brand Management
Advertising & Promotion: Integrated Marketing Communications
Services Marketing
Consumer Behavior
International Marketing
Special Topics in Management
Group C:
Managing Product, Service & Technology Development
Business Analytics
Revenue Analytics
Non-MGT Electives
Non-MGT Electives 66
Free Electives
Free Electives 710
Total Credit Hours122

Pass-fail only allowed for Free Electives.


C-minimum required


MGT 4803 must have title of Marketing Research: Tools and Design.


MGT 4803 must have title of Understanding Markets with Data Science or Sustainable Marketing


Students must select one of two options: (1) they may select 9 credit hours of coursework from Group B or (2) select 6 credit hours of coursework from Group B and 3 credit hours of coursework from Group C


Students may apply unused Group A elective courses toward Group B electives


Any courses except for MGT or ACCT


Maximum 3 credit hours of internship; Maximum 9 credit hours of undergraduate research; Maximum 3 credit hours  of Special Problems/Independent Study